If you're a writer, web designer, or photographer freelancing for online media, you'll sooner or later require a website for your portfolio. Most professionals agree an online portfolio is an important component to building a freelance business these days.
When you're ready to create an online portfolio you'll want to be noticed in the search engines for this will send you new contacts, while also pointing your current clients to your new portfolio. For writers, linking a blog to your portfolio can work out advantageously, while the reciprocal links that are developed will help to further your Google rank. Having a portfolio that no one can find serves little purpose.
The easiest way to view web ranking and how web pages get listed in the search engines is to view search engines like robots who spider the web. A spider doesn't cogitate as people do, but operates as a bounded and comparatively outdated cyberspace automaton. These crawlers reiterate simple tasks at quicker rates than humans can. They serve a purpose, but also have their limits.
Search engine robots spider for information across the web at incredible speeds recording data, such as reciprocal links associated with webpages. The more links you have, the higher your ranking. When good web design helps search robots locate all your content, your content is indexed quickly. When your blueprint is not search friendly, it may take some time to get indexed. However, not everyone wants to sacrifice aesthetic design for functionality, thus a happy compromise is sometimes the best solution.
There are several aspects that go into high ranking websites, but the primary operative is to build a friendly search engine web design, and increase external links to your website and blog. These are not the only two factors in getting quickly indexed, but they are a good starting point.
There are numerous methods to develop external links to your portfolio, which can get your webpages noticed on the Internet faster. That means more exposure for your work. More about external links next time.
Labels: freelance portfolios, publicity, website ranking
